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Choice Financial Solutions Our team of experienced Independent Financial Advisers are committed to finding our clients the very best solutions to solve their individual financial needs. We are based in Romsey and have clients across the south of England.

We are an appointed representative of a company directly authorised by the Financial Conduct Authority, so you know you are in safe hands.

Choice was established in 2004 by our Director, John Quaif. The Choice brand was built around the key values of ‘honesty’ and ‘trustworthiness’. Moreover, as the team has grown, Choice continues to deliver high levels of ‘service’ and ‘professionalism’ at all times. These attributes have been the key ingredients used to establish long term client relationships. Therefore, it is no coincidence that the majority of our business is introduced by personal recommendations.
Served areas
  • Southampton, Romsey, Southsea, Fareham & across Hampshire
Business details
  • Year established: 2004
Services
Whilst we are very proud about the products and services we deliver here at Choice, we are most proud about the client relationships we have developed over the years. We understand the 'leap of faith' that a client takes when they appoint a firm to look after their money and finances.
You might be in a position where you would like to start investing, or perhaps you already have investments. Using our experience, we can make recommendations to all aspects of your financial affairs.

When you decide to make an investment, you will hope for long term gains. This can be achieved through diversifying your investments. For example: investing in shares, property and bonds. By holding the right mix of these type of investments, the risk and return can be adjusted to meet your requirements over an agreed time period.
Protection is there to help you. It can be easy to think "It won't happen to me". But the truth is accidents and illnesses don't discriminate and it very much can happen to you or someone you know. Every year, almost 1 million households are left in financial distress due to a lack of insurance or safety net.
As Independent Financial Advisers, we have access to every provider and investment fund available in the marketplace. With so many funds to choose from, we set certain parameters that each fund and fund manager has to meet. This is assessed before we consider a fund for inclusion in a client's portfolio.
If you have retired or are planning your retirement, it is worth looking at your options available with yours and your partners Pensions.

Our experienced Independent Financial Advisers are expert retirement planners. It is worth knowing what options are available to you. There are many important decisions to make, we are here to help guide you through them.
When you first become a client of Choice Financial Solutions we will make recommendations based on your needs, goals and objectives. This will take place after having detailed discussions with you. Nevertheless, we know your circumstances and objectives can change. This is why we believe an Ongoing Review Service is an essential part of the advice process.
Reviews (5)
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Jennifer German
Mar 22, 2022
Paul at Choice has been an amazing help with mortgages and remortgaging over the last few years, I've recommended him to others and wouldn't go anywhere else!
Martin Banfield
Nov 08, 2021
Having had interaction with several financial services companies over a number of years, it’s reassuring to find a trustworthy and diligent firm which really delivers a great service, not just the statutory minimum, but genuinely informative reporting and advisory communications. My returns have been better than expected and I feel that, as the client, I’m actually more important than simply their percentage. Well done Choice and John Quaif.
Charlie White
We were recommend by a friend and can see why. As first time buyers we were unsure of what to do but Tristan, our mortgage broker, helped us through every step and went out of his way to help us when things weren’t progressing anywhere. I would definitely recommend using Tristan as a mortgage broker as he builds a really strong relationship with his clients and gets stuff done.

I am looking forward to dealing with Choice mortgage solutions again when we remortgage. Thanks for all your help! You’ve made this process go as smoothly as possible for us and we are very grateful.
Bruno Santos
Great service. I worked with Ben Kany and could not recommend him more. He quickly arranged an appointment and sorted everything out for us in a very professional and stress-free manner, making the whole process very smooth and somehow enjoyable! Ben easily found us a good deal and even suggested a life insurance policy which very much meets our requirements. We will certainly be counting on Ben for remortgaging.
Alice Eliza
Great service provided from this company. Ben helped us remortgage our house, found us a good deal and then arranged all stages of the process for us ensuring a smooth and stressless experience. I have remortgaged quite a few times with various financial advisers, but this has by far been the simplest and most straightforward service yet. I particularly like the online tools that Ben sent me links to which made sharing information and documents really easy.

Communication was excellent with quick replies and action taken. I would definitely recommend Choice Financial Solutions and will myself be using them again. Thanks for all your help!